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Modern-day internet marketing is full of cutting-edge alternatives to connect with the prospects. Be it Email newsletter, RSS feed, or SMS marketing, the primary aim of each of the channels is to connect the businesses with their potential customers. Another method of promotion that is equally gaining a pronounced name among the marketers is Push Notifications. Indeed, push notifications have come as an asset to the brands. No smart marketer would deny the ability to connect with the target audience without even knowing their contact addresses (Email or Contacts numbers). A single click on the “Allow” button, and boom, you can start sending real-time messages to your prospects.
Push Notification, Push Alert, or so-called Push Messages Service is a short clickable communication triggered to a subscribed user on a supported device by a website or mobile app publisher. In order to send an alert to a user, the mobile app or website must ask for permission from the user (As shown in the image above).
Based on the type of supported devices, we can classify and sub-classify these into various categories for better understanding-
The two major classifications of push notification services are –
Furthermore, we can categorize the web push alerts into sub-categories as follows-
For triggering web push message on any supported device, the website shows a pop-up asking for permission from the users. Once clicked on the “Allow” button, the website can send push alerts to such users.
It is equally true for App alerts, except for Android-users are subscribed to them by default while installing a particular mobile app. Moreover, iOS users need to enable push notifications manually after installing a mobile app.
In this article, we are going to focus our discussion on a special category of web alerts – the Google Chrome push notifications. We will understand how chrome push notifications work and how to turn on Google Chrome desktop alerts and mobile.
Google push notification service for Chrome browser work with two technologies- “Push” and “Notifications” technologies. The push notification service is composed of two separate APIs for “Push” and “Notification” services. The Push API takes care of the process of triggering information through the server to a service provider. The API comes in the picture when the service provider needs to display the triggered information to the subscribed users. The whole process goes systematically-
#2: Once allowed, Google Chrome stores the preference in the user profile setting after sending the same information to the server.
#3: Based on the triggers and conditions set by the website with the server, the API selects and sends a particular alert to the subscribed users.
You can learn more about technical implementation and Google Push API from developers.google.com.
The default settings for both desktop and mobile versions of Google Chrome browser are set in sensible ways. When a user lands on a website with push enabled on it, the browser always prompts a new user to “Allow” or “Block” the same from the particular website. It prepares two separate lists of the “Allowed” and “Blocked” websites, and serves the alerts as per the preferences.
To enable/disable push notifications in the desktop Chrome, you can follow the below steps-
Ask before sending– Toggling off this setting will block all notifications on Google Chrome browser. You will not receive any message from any website, even if you have subscribed to it.
Block-This is a list of all the sites to whom you have blocked. These sites cannot send alerts to your browser.
Allow– This is a list of all the sites allowed to send a message on the browser. You can even manually add or remove a site from the two lists.
Users can also control the Google chrome notifications settings for each site individually.
Apple does not support Google Chrome push notifications. Hence, it is not possible to send web alerts on the Google Chrome browser for iOS devices or Mac. However, the native web browsers on Apple device do support web push notifications on Safari browsers on Apple mobile or Mac.
On Android, users can enable/disable mobile-based web alerts, by a two-step process-
Google Chrome is present on Android devices as a mobile app. Hence, by default, the app is allowed to trigger alerts to users. However, if a user wants to disable all the notifications from the app, they can do that by going to the App setting interface of the Android phone.
Websites on Android Chrome browser ask of the permissions in the same way desktop does. Users can “Allow” or “Block” notifications based on their preferences.
However, if a user wants to control the alerts settings manually, he or she can always do that by following the below steps-
Google chrome notifications are shown to the users on different platforms in dissimilar ways.
For desktop users, the messages are shown in the lower right corner as a banner. Please note that users need not actively browsing a site to receive the push messages. The subscribed users can see the same even if they are not browsing the particular site actively.
For mobile users, alerts are shown in two different ways.
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