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Modern-day internet marketing is full of cutting-edge alternatives to connect with the prospects. Be it Email newsletter, RSS feed, or SMS marketing, the primary aim of each of the channels is to connect the businesses with their potential customers. Another method of promotion that is equally gaining a pronounced name among the marketers is Push Notifications. Indeed, push notifications have come as an asset to the brands. No smart marketer would deny the ability to connect with the target audience without even knowing their contact addresses (Email or Contacts numbers). A single click on the “Allow” button, and boom, you can start sending real-time messages to your prospects.

turn on push notifications

Understanding the Push Notifications

Push Notification, Push Alert, or so-called Push Messages Service is a short clickable communication triggered to a subscribed user on a supported device by a website or mobile app publisher. In order to send an alert to a user, the mobile app or website must ask for permission from the user (As shown in the image above).

Based on the type of supported devices, we can classify and sub-classify these into various categories for better understanding-

The two major classifications of push notification services are –

Furthermore, we can categorize the web push alerts into sub-categories as follows-

For triggering web push message on any supported device, the website shows a pop-up asking for permission from the users. Once clicked on the “Allow” button, the website can send push alerts to such users.

web-push notifications
Interface to “Allow” web-push notifications on Desktop and Mobile web browsers

It is equally true for App alerts, except for Android-users are subscribed to them by default while installing a particular mobile app. Moreover, iOS users need to enable push notifications manually after installing a mobile app.

Allow or Block push notifications
“Allow” or “Block” push notification from a mobile app on Android and iOS

In this article, we are going to focus our discussion on a special category of web alerts – the Google Chrome push notifications. We will understand how chrome push notifications work and how to turn on Google Chrome desktop alerts and mobile.

How do Google Chrome Push Notifications work?

Google push notification service for Chrome browser work with two technologies- “Push” and “Notifications” technologies. The push notification service is composed of two separate APIs for “Push” and “Notification” services. The Push API takes care of the process of triggering information through the server to a service provider. The API comes in the picture when the service provider needs to display the triggered information to the subscribed users. The whole process goes systematically-

#1: Website triggers a JavaScript popup on a user’s web browser, asking him or her to subscribe to the triggers from the website by clicking on the “Allow” button.

#2: Once allowed, Google Chrome stores the preference in the user profile setting after sending the same information to the server.

#3: Based on the triggers and conditions set by the website with the server, the API selects and sends a particular alert to the subscribed users.


You can learn more about technical implementation and Google Push API from

Chrome push notifications by default

The default settings for both desktop and mobile versions of Google Chrome browser are set in sensible ways. When a user lands on a website with push enabled on it, the browser always prompts a new user to “Allow” or “Block” the same from the particular website. It prepares two separate lists of the “Allowed” and “Blocked” websites, and serves the alerts as per the preferences.

Enable push notifications in the Google Chrome desktop browser

To enable/disable push notifications in the desktop Chrome, you can follow the below steps-

  1. Open Chrome browser
  2. Go to settings
Google Chrome Setting page
  1. Scroll down to the bottom and click on “Advanced
  2. Scroll down to find “Content Settings” under “Privacy and Security” tab. Click on Content Settings.
  1. Under Content Settings, scroll down to find “Notifications”, and click on it.
  2. On Notifications setting page, you will find three main settings-

Ask before sending– Toggling off this setting will block all notifications on Google Chrome browser. You will not receive any message from any website, even if you have subscribed to it.

Block-This is a list of all the sites to whom you have blocked. These sites cannot send alerts to your browser.

Allow– This is a list of all the sites allowed to send a message on the browser. You can even manually add or remove a site from the two lists.

Control Notifications for each site individually

Users can also control the Google chrome notifications settings for each site individually.

  1. Visit the site
  2. Click on the lock icon that says, “View site information” in the address bar.
  3. Click on “Site settings
  4. Scroll down to find “Notifications”. Select “Allow” or “Block” option from the drop-down menu.

Enable/Disable Chrome push notifications on Mobile


Apple does not support Google Chrome push notifications. Hence, it is not possible to send web alerts on the Google Chrome browser for iOS devices or Mac. However, the native web browsers on Apple device do support web push notifications on Safari browsers on Apple mobile or Mac.


On Android, users can enable/disable mobile-based web alerts, by a two-step process-

Step1: Enable/Disable Chrome app push-notifications

Google Chrome is present on Android devices as a mobile app. Hence, by default, the app is allowed to trigger alerts to users. However, if a user wants to disable all the notifications from the app, they can do that by going to the App setting interface of the Android phone.

  1. Find the Google Chrome App in the Mobile Settings>> list of App installed on the phone.
  2. Under App, setting find “Manage Notifications” and change the setting in the next interface.
Chrome app push notifications

Step 2: Enable/Disable website push notifications

Websites on Android Chrome browser ask of the permissions in the same way desktop does. Users can “Allow” or “Block” notifications based on their preferences.

Push alerts service

However, if a user wants to control the alerts settings manually, he or she can always do that by following the below steps-

  1. Open Chrome browser app on Android
  2. Go to “Settings” from the three dots
  3. Go to “Site Settings
  4. Scroll down to find “Notifications”, and tap on it.
  5. Under Notifications, you can see a similar option we saw in the desktop version. You will find toggle button to disable all and two separate lists of “Allowed” and “Blocked” sites.
  6. You can tap on each site to change the preferences, as you require.
push notifications permission

How do Chrome Push notifications look like?

Google chrome notifications are shown to the users on different platforms in dissimilar ways.

For desktop users, the messages are shown in the lower right corner as a banner. Please note that users need not actively browsing a site to receive the push messages. The subscribed users can see the same even if they are not browsing the particular site actively.

Chrome Push notifications

For mobile users, alerts are shown in two different ways.

Summary and constraints for Push Notifications to work

Users must enable JavaScript on Chrome browser setting to receive push alerts

Web Push Notifications Made Easier
Easiest way to add user specific push notifications to your web application. Add realtime notifications, native web push notifications and a notification feed to your web app in less than 5 minutes.







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